I was so excited for 'Fashion's Night Out' the whole of last week. I got there. And it died. The best thing about the Night was the 'Vogue Desire: The Shawl Project' installation. There was some really great work by some of the best Indian designers. I really liked Wendell Rodrick's Ruffle Shawl and Suneet Varma's heavily embroidered border shawl. I apologize for the lack of photos, my camera has been giving me some trouble and ran out of battery at the event.
However, as many others may vouch, there was nothing really worth taking account of. The queues for 'Vogue Steals' and 'Vogue Loves' were ridiculously long. It would have been much more successful and fulfilling if they had managed the queues and the pop up stores well. The 'crew' were not very well informed. It took a bit of asking around to figure out where the media registration desk was. They were out of everything, including most FNO t-shirts within the first half hour and re-stocked only at 9:30 pm, three and a half hours after the event started and three hours after they ran out.
It feels as though it wasn't very well thought out. I would suggest (unsolicitedly):
It feels as though it wasn't very well thought out. I would suggest (unsolicitedly):
- Better signs
- Spreading the pop up shops so that there isn't just one extremely long queue and pushing/shoving.
- making the event more compact and bringing the pop-ups together at one place in the Mall (the rest of the Mall would still have footfall as people would walk around anyway)
- to increase footfall, have better signages all over the place (I would add arrows) telling people what's happening where. Otherwise, people walk around and ignore what's going on in independent stores and miss out on what was painstakingly set up by shop-owners to thrive business. Advertise, advertise, advertise!
We did end up in Kitsch at one point and were very happy with their collection (especially the Moschino ballet flats and the Dianne Von Furstenberg clutches), their attention and their cupcakes. Thanks Kitsch! I also thought the Stella McCartney FNO badges were really cute!
Another day at another Mall in the city. But a really fun excuse to dress up!
Photo Credits and Copyright: All photos have been taken by Gayatri Kumar and belong to Look who's Wearing (LwW)
hahahah...Love the review...
ReplyDeleteSeems like FNO India needs a wake up call :P
aw, have just seen this! Next year you have to come to the Paris one, I missed it this year but that one is definitely worth dressing up for! ;-)
ReplyDeleteSoph